- مبلغ: ۸۶,۰۰۰ تومان
- مبلغ: ۹۱,۰۰۰ تومان
Both corporate social responsibility (CSR) activities and donation-based crowdfunding have potential synergistic effects to generate funds, but fundraisers face competition and challenges to achieve their donation target. For instance, on the one hand, CSR initiatives may create the opportunity to generate funds through crowdfunding. On the other hand, crowdfunding can be used to micro fund many social activities in line with a company’s CSR goals. This study explores the relationship among successful donation fundraisers in crowdfunding activities that have the potential to become CSR activities. Specifically, the study examines the relationship of the value and size of funds raised in the beginning (first day) of fundraising effort with its target funds by the fundraiser and type of activities. Data from crowdfunding activities in Southeast Asian countries are used to examine the funds raised through donations by comparing trends, cultures, and characteristics of fundraisers using donation-based crowdfunding. The results of the study show that the value of funds raised in the beginning (first day) has a significant positive correlation with small targeted funds. Art, culture, and productbased activities of crowdfunding show the potential to have synergistic effects with CSR activities, and they tend to be correlated with successful project financing in Southeast Asia.
Donation-based crowdfunding activities and development are increasing in the Southeast Asia region. Countries in this region have their local dominant crowdfunding platform. Based on this research finding using donation crowdfunding data until year 2016, the number of successful crowdfunding activities and donation funding activities in Southeast Asia has reached more than 70%. The percentage of the funds collected varies from zero to 5.5 times the amount of the targeted funds among the cases examined. Fundraising targeted value also varies from less than US$1 to US$66,802. The growth of donation-only crowdfunding platform in Southeast Asia that drives massive user activity can serve potential synergy with CSR activities for raising funds. Managers can increase the potential size of their CSR activity financing. Another opportunity comes through a large number of social projects in the crowdfunding platform. CSR activities can be linked to social projects with microfunding, and many parties associated with the company benefit from such activity.
Donation-based crowdfunding, as part of social finance technology activities, exhibits different characteristics in each Southeast Asian country. Generally in Southeast Asia, the magnitude of fundraising value (size) and funds targeted in the beginning (first day) of fundraising can be a success factor in donation-based crowdfunding. In addition, activities related to product and art culture correlate with fundraising success. However, the data from Indonesia as part of the Southeast Asian countries among emerging economies with a large productive population suggest that most social activities have correlation with fundraising success, except for environment/animal and health activities. This phenomenon differs in the case of other countries in the Southeast Asia. Thus, CSR activities can be implemented in tandem with donation crowdfunding activities.