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Abstract

Interestin and enthusiasm for crowdsourcing is growing tremendously. But should organizations contemplating the use of crowdsourcing view it assimply another means of outsourcing to non-employees, or as something unique that has special requirements for success? This article addresses that issue. After reviewing the various ways organizations employ non-employees to overcome human resource limitations, we suggest areas in which they are similar and areas in which they are different. We then focus on crowdsourcing as a novel source of external labor. Presenting key questionsthat every organization considering the use of crowdsourcing must address, we offer specific recommendations for those organizations that choose to employ a crowd to meet their needs. These recommendations are based on an extensive review of both the research literature and the practitioner literature, and include additional insights gleaned from transcripts of sales calls with prospective customers conducted by a large crowdsourcing intermediary

6. Join the crowd

Crowdsourcing is a rapidly emerging solution to overcoming organizational limitations in employee capabilities. Whether the need is for solutions to specific problems, new innovations, or additional labor capacity, the availability of a workforce accessed through the World Wide Web offers new and exciting opportunities for surmounting restrictions. While it is important to use a platform that reaches the targeted crowd and to find ways to access and manage that crowd, the possibilities for employing non-employees to help solve organizational needs have grown exponentially over the past several years and are likely to continue growing as more people find additional ways to work on the Web. Based on our observations and the literature, managers hoping to gain the benefits of this important new resource can learn lessons from other organizations. Satisfying the requirements detailed above can make the difference between success and failure in employing non-employees to overcome organizational limitations.