دانلود رایگان مقاله چالش انتقادی مرتبط پذیرش رسانه اجتماعی دلفی هیئت مدیره منابع انسانی کانادا

abstract

Although still young, social media platforms (SM) have already attracted over a quarter of the world's population rendering SM very attractive for organizations. SM adoption presents challenges that may prevent organizations from capitalizing on them to improve performance; thus indicating a need to analyze critical challenges, before taking relevant initiatives. This article identifies 13 most critical challenges associated with the adoption of SM. First a framework is derived from a systematic review of challenges associated with the adoption of SM for HR management (HRM) in three major research databases: ABI/INFORM Complete, Business Source Complete and Web of Science. Second the framework is used in a Delphi survey of 28 Canadian human resources (HR) managers. Statistical analysis includes Cohen Kappa, Kendall's W, Wilcoxon rank test, and cluster analysis. This paper contributes to HRM and Information Systems (IS) research literature on SM adoption in general and provides specific insights to practitioners.

4. Results and discussion

Interestingly, the list in Table 4 consists of challenges associated with each of the dimensions of the Technology-Organization-Environment (TOE) framework. All but three challenges can be related to those found in the academic literature. The next section follows a discussion of these three challenges not explicitly identified in the academic literature on SM adoption for HRM: lack of internal resources, conservative attitude of managers, and non-professional image and reputation of social media platforms. Given the novelty of SM, the four challenges related to SM technology itself but identified in the extant literature are also discussed below.