دانلود رایگان مقاله مشارکت تاکتیک طراحی، منابع طراحی و برتری طراحی به عملکرد بازار در نوآوری خدمات مبتنی بر فناوری

abstract

The value of design in product innovation is widely acknowledged and supported by empirical research, although extant research tends to focus solely on the role of designers, or design excellence, or design emphasis. Design in the context of service innovation is less well understood. Technology-based firms are viewed as key loci of innovation and, indeed, this innovation is not limited to product innovation, even though many of the stereotypes that come to mind have to do with the development of ever more technologically advanced ‘widgets’. In response to the gaps in current literature, this work takes a holistic approach to measuring design and examines how design resources (designers), design emphasis (emphasis on aesthetics and experience) and the outcomes of design (design excellence) jointly contribute to market performance in technology-based firms engaged in service innovation. Based on a survey conducted among managers of 176 technology-based service firms and evaluations of design excellence by design experts, the findings suggest that design emphasis and design resources both contribute to market performance. Surprisingly, design excellence is not found to contribute to market performance and possible reasons for this are discussed.

5. Discussion

5.1. Implications for theory This research examines relationships between design and market performance in the context of technology-based firms engaged in service innovation. As such, this research is positioned at an important intersection between technology and design. A considerable body of existing research has explored the performance implications of product design, but the present research distinguishes itself particularly by focusing on service innovation rather than product innovation.