دانلود رایگان مقاله اثر ابزارگری در سرعت تولید و خلاقی نقش موثر بی نظمی تکنولوژیکی

abstract

This study provides a theoretical account of bricolage effects on two critical new-product advantages. Survey data from 222 firms reveal that bricolage hastens new-product development (NPD), but has an inverted U-shaped relationship with new-product creativity. However, under high technological turbulence, bricolage has an enhanced positive association with NPD speed. Consequently, this study contributes to bricolage theory and practice by revealing how bricolage influences new-product advantages and identifying boundary conditions for successful NPD.

5. Discussion

NPD research calls for considering the effects of resource constraints on product innovations (Cunha et al., 2014; Senyard et al., 2014). In this study, survey data from 222 Chinese firms are used to examine bricolage activity in positional NPA and validate resource construction strategy hypotheses in NPD. Particularly, a framework is proposed to investigate bricolage impacts on NPD speed and NPC, with technological turbulence as a moderator. First, the results show that bricolage positively correlates with NPD speed. Meta-analysis has suggested that availability of resources and facilities is positively related to fast NPD (Cankurtaran et al., 2013). Therefore, when resources and facilities are unavailable, firms cannot rely solely on standard resources to hasten NPD (Garud & Karnøe, 2003), but can rely on bricolage to construct the resource quickly and hasten NPD.