دانلود رایگان مقاله انگلیسی کلان داده: ابعاد، تکامل، اثرات و چالش ها - الزویر 2017

عنوان فارسی
کلان داده: ابعاد، تکامل، اثرات و چالش ها
عنوان انگلیسی
Big data: Dimensions, evolution, impacts, and challenges
صفحات مقاله فارسی
0
صفحات مقاله انگلیسی
11
سال انتشار
2017
نشریه
الزویر - Elsevier
فرمت مقاله انگلیسی
PDF
نوع مقاله
ISI
نوع نگارش
مقالات پژوهشی (تحقیقاتی)
رفرنس
دارد
پایگاه
اسکوپوس
کد محصول
E10700
رشته های مرتبط با این مقاله
مهندسی فناوری اطلاعات
گرایش های مرتبط با این مقاله
مدیریت سیستم های اطلاعات، اینترنت و شبکه های گسترده، شبکه های کامپیوتری
مجله
افق های تجاری - Business Horizons
دانشگاه
School of Computer Sciences - Western Illinois University - 1 University Circle - U.S.A.
کلمات کلیدی
کلان داده؛ اینترنت اشیا؛ تحلیل داده ها؛ تحلیل احساسات؛ تحلیل شبکه اجتماعی؛ تحلیل وب
doi یا شناسه دیجیتال
https://doi.org/10.1016/j.bushor.2017.01.004
۰.۰ (بدون امتیاز)
امتیاز دهید
چکیده

Abstract


Big data represents a new technology paradigm for data that are generated at high velocity and high volume, and with high variety. Big data is envisioned as a game changer capable of revolutionizing the way businesses operate in many industries. This article introduces an integrated view of big data,traces the evolution of big data over the past 20 years, and discusses data analytics essential for processing various structured and unstructured data. This article illustrates the application of data analytics using merchant review data. The impacts of big data on key business performances are then evaluated. Finally, six technical and managerial challenges are discussed.

نتیجه گیری

The future of big data Big


data’s emergence has not remained isolated to a few sectors or spheres oftechnology,instead demonstrating broad applications across industries. In light of this reality, companies must first pursue big data capabilities as necessary ground-level developments, which in turn may facilitate competitive advantages. Formidable challenges face firms in pursuit of big data integration, butthe potential benefits of big data promise to positively impact company operations, marketing, customer experience, and more. Using tools to assess and understand big data, such as the integrated view of big data dimensions presented here (see Figure 1), will help companies both to realize the individual benefits of big data integration and to position themselves within the wider technological shift as big data becomes a part of mainstream business practices. There is a need for more practical researchexamining andtackling these challenges to big data within business, as well as a need for industry changes to encourage talent and infrastructure development. This big data reality in which companies find themselves is vast, complex, comprehensive–—and here to stay.


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