Discussion
The aim of this study was to contribute to our understanding of the adoption of MAIs at the firm level of analysis. We develop and test an adoption model which draws on two other models recently introduced in the new-institutional literature (Love and Cebon, 2008; Kennedy and Fiss, 2009). In synthesising these models, we assume that a diffusing innovation that is compatible with a firm’s values and beliefs is adopted early if it is perceived as delivering adequate gains and that such an innovation is rejected if it is not perceived as doing so, and that a diffusing innovation that is incompatible with a firm’s values and beliefs is adopted late if it is perceived as reducing the likelihood of incurring losses and that such an innovation is rejected if it is perceived as not doing so. In most respects, the pattern of results this study finds supports our model and assumptions. Next, we discuss the results in light of our model and relate our results to the models of Love and Cebon (2008) and Kennedy and Fiss (2009).