Conclusion
The specific purpose of this study was to explore the mechanisms through which AC translates into superior performance for small family firms. Family firms offer a unique context for understanding the linkages proposed in this study. Entrepreneurs running family firms are invariably attached to the well-being of their establishment and are committed to the long-run survival and reputation of their firms (De Massis et al., 2012a, 2012b). Accordingly, it becomes imperative for researchers to understand how family firms acquire and manage knowledge, both within the organization including intergenerational transfers, as well as external knowledge originating from environmental changes. Also, as small family firms often lack adequate resources (Batra et al., 2015), it is even more crucial for them as compared to large firms to build a strong AC, i.e. effectively acquire, assimilate and use knowledge to exploit surrounding opportunities (Gray, 2006). However, little is known so far about the mechanisms through which such firms make use of their AC for enhanced performance. This study tried to address this gap by theoretically arguing that a small family firm’s strategic orientations translate into the performance benefits of its AC. We proposed that firms may not benefit from the knowledge they acquire or assimilate as that knowledge may decay or time (Lichtenthaler, 2016). Rather, the real benefits of knowledge acquisition accrue when firms use it to inhabit relevant strategic orientations from such knowledge.