دانلود رایگان مقاله تفاوت در مسئولیت های اجتماعی به سوی جوانان

Abstract

This study examines companies’ responsibility for young people from the Corporate Social Responsibility (CSR) point of view. We compare cooperatives with listed companies in regard to responsibility for young people. Much research has been carried out about CSR, but comparative studies about the CSR programs of listed companies and cooperatives concerning young generation are lacking. In addition, CSR studies rarely discuss the relationship between an organization and the young generation. The theoretical framework consists of literature of CSR including stakeholder theory and cooperative values and principles. The study uses qualitative comparative case study design. We examined why, how and to what extent listed companies and customer- owned cooperatives take responsibility for young people as well as how can companies' youth responsibility be seen in their CSR strategy and stakeholder discussions. The major research focus is: Are there differences in the companies' responsibility actions due to different ownership and stakeholder structures? The findings indicate that cooperatives engage more in youth collaboration than listed companies do. The main reasons for this are the cooperatives' local ownership and stakeholder structure and value-based operations.

5. Conclusions

This article assessed companies’ responsibility toward young people from the perspective of CSR. Cooperatives and listed companies operating in the same region in Finland were compared to identify possible differences regarding CSR between the company types linked to different ownership and stakeholder structures. The study contributes theoretically to the CSR literature by demonstrating that different ownership structures have different effects on companies’ responsibility actions towards young people. This has not been indicated earlier. There are only few studies such as the studies of Schwartz & Carroll (2003) and Carroll (1991) which relate to companies’ responsibility towards young people. Carroll (1991) argued that it is important to provide assistance to private and public educational institutions. According to him this is one of the ethical and philanthropic components of CSR. He also pressed managers and employeers to participate in voluntary and charitable activities within their local cmmunities.