دانلود رایگان مقاله ایجاد مخاطرات جدید به عنوان سازماندهی روابط ذینفعان

Abstract

The importance of trust in numerous dyadic relationships (e.g., romantic relationships, co-workers) is well documented, yet trust within the context of entrepreneurship—specifically, enabling the emergence of new ventures—is largely unexplored. In particular, we know very little about how entrepreneurs use trust to establish each of the unique strategic alliances they must form with stakeholders to enable a new venture to enter the market. We present a theory-based approach, developed from existing literature on trust, to specify multiple stakeholder-oriented insights related to trust that may facilitate new venture creation. In sum, during venture initiation, stakeholders require entrepreneurs to convey nuanced interpersonal messages to develop, initially, dimensions of trust – ability, benevolence, and integrity – to effectively build these relationships that enable successful new firm emergence.

4.4. Conclusion

Overall, the literature provides precious little insight as to how trust within the new venture context initially gets established among entrepreneurs and their earliest stakeholders. This, we assert, is due to the fact that extant trust-oriented literature (a) focuses on relationships where a history exists, and (b) focuses on relationship where the trustor and trustee are easily identifiable and stable over time. We mitigate these issues and demonstrate how we can use the Mayer et al. framework to explore initial trust among entrepreneurs and their key stakeholders. This, thus provides a needed theoretical respecification to stakeholder theory and the trust literatures that can facilitate multiple compelling new lines of future research with both theoretical and practical value.