- مبلغ: ۸۶,۰۰۰ تومان
- مبلغ: ۹۱,۰۰۰ تومان
The purpose of this paper is to define information privacy objectives based on values of individuals. The study is informed by the value-focused thinking approach that helps generate objectives for strategic decision makers. We employ a sequential mixed method approach in four phases. Phase 1 uses Value Theory to define individual values for information privacy. Using value-focused thinking the values are then converted into objectives. The objectives are classified into means and fundamentals based on their relative importance. In Phases 2 and 3, drawing on 207 and 458 respondents, respectively; we quantitatively define a more parsimonious set of objectives. In Phase 4, using a new sample of 221 respondents, we apply a confirmatory factorial analysis to test the models hypothesized in previous phases. In the final synthesis, a five-factor model of means and fundamental objectives is presented. Collectively the means and fundamental objectives for information privacy present a measurement scale, which is useful for researchers and marketers who wish to research how customer attitudes about how privacy influences Internet behavior. The objectives can also be useful for companies to design privacy for Internet Commerce.
Privacy in Internet Commerce has turned out to be elusive and problematic. Users are perplexed whether to share or withhold their personal information for leveraging the benefits of Internet Commerce. To this effect, an epistemic question calls for attention: what values users attribute to individual privacy and how protection can be established. The main purpose of this study was to advance the theoretical understanding of individual privacy in an Internet Commerce environment. To this effect, this research adopted a value-based view of privacy to better understand the values that users attribute to privacy in Internet Commerce. A sequential mixed methods approach was employed to empirically explore and validate a parsimonious set of means and fundamental objectives that are grounded in the values of Internet Commerce users. Together, the objectives form the basis for ensuring individual privacy. The rigorous approach that was used to develop the objectives sets these objectives as being validated and generalizable, thus forming a basis for future research. Such an understanding would allow organizations and individuals to strategize about individual privacy. The objectives could also prove useful for policy makers to assure consumer privacy.