دانلود رایگان مقاله استفاده از ترک مکانیکی آمازون و دیگر سایت های جمع سپاری

Abstract

Crowdsourcing is becoming recognized as a powerful tool that organizations can use in order to get work done, this by freelancers and non-employees. We conceptualize crowdsourcing as a subcategory of outsourcing, with compensated crowdsourcing representing situations in which individuals performing the work receive some sort of payment for accomplishing the organization’s tasks. Herein, we discuss how sites that create a crowd, such as Amazon Mechanical Turk, can be powerful tools for business purposes. We highlight the general features of crowdsourcing sites, offering examples drawn from current crowdsourcing sites. We then examine the wide range of tasks that can be accomplished through crowdsourcing sites. Large online worker community websites and forums have been created around such crowdsourcing sites, and we describe the functions they generally play for crowdsourced workers. We also describe how these functions offer opportunities and challenges for organizations. We close by discussing major considerations organizations need to take into account when trying to harness the power of the crowd through compensated crowdsourcing sites.

5.3. Different sites offer different benefits and worker pools

Organizations that use crowdsourcing sites will need to consider which worker pools and sites suit them best. Amazon Mechanical Turk offers the largest crowd overall, but using other crowdsourcing sites or targeting particular MTurk workers might better fit organizational needs. For example, an organization that wants work done and is looking for corporate social responsibility opportunities may want to utilize Samasource, a site that draws its workforce from underprivileged and impoverished nations around the world. Organizations will also need to consider how much help they require or want in the process. Sites like Samasource and ClickWorker offer organizations significant help in figuring out how a task might be divided and best delivered to a workforce. Amazon Mechanical Turk doesn’t provide direct guidance, but does provide a large crowd and many tools for creating tasks and targeting groups within the site. Finally, sites like WorkOnline and SlaveLabour give organizations the opportunity to directly connect with workers for tasks or for recruitment to their independent crowdsourcing initiatives. The ‘best’ site may depend on the task desired, crowd needed, and how experienced the organization is with crowdsourcing workers. Some organizations might transition over time from sites that offer significant help in the process, to their own dedicated organization-controlled sites later on. Crowdsourcing sites are playing an increasing role in business strategy, and those organizations familiar with such sites and workers will be able to avail themselves of this potential competitive advantage.