Reflexivity and Responsible Supply Chain Management
This article argues for the value of connecting the concepts of reflexivity and responsibility in a context of complex and radically uncertain risks as well as global and complex supply chains. In the face of a less certain and rapidly changing world, both scholars and practitioners need concepts and proactive approaches appropriate for thinking and acting in these new circumstances.
A reflexive approach enhances a company’s preparedness to initiate and internally manage chemical risks as well as to respond to unexpected events. Haglöfs is outspokenly committed to assuming responsible supply chain management and is continuously striving towards developing such capabilities. The company has an outspoken, long-term and process-oriented approach with a focus on continuous learning, which allows for trial and error, as well as acknowledgement of complexities and ambiguities.
However, it is important to stress that a committed approach far from guarantees sustainability. Reflexive responsibility indeed entails acknowledgment that measures taken today might prove flawed tomorrow. Therefore, assuming such responsibility means making efforts to avoid becoming locked into path dependences, and create mindsets and organizational structures that are open to possible revision. Moreover, concerning the focus of this article, there must be constant readiness to substitute chemicals. This study also shows the complexity of managing chemical risks, as the company must also address, for example, opposing business interests, balancing different risks, knowledge uncertainties, internal fragmentation, a fragmented supply chain and ‘weak’ legislation.