5. Discussion and conclusion
As pointed out before, despite the fact that regularly developing new technical and scientific achievements and improvements, there is a lack of research in technology and innovation management of advanced materials covering its newly forming characteristics in diverse and multi-sectoral markets. Such factors can be classified within the following basic headlines as: i. Innovativeness & creativity; ii. Advanced materials as integrated multi-materials systems iii. Collaboration & networking; iv. Critical performance & multi- and/or special-functionality; v. Challenge of commercialization. As indicated before, since advanced materials technologies carry challenges both in market and in technological (high risk, uncertainties, long duration of research, high cost of investment etc) innovation mechanism is categorized along the market–technology matching (coupling) model. Qualitative data gathered from 18 projects reflects customer's specific demands on materials synthesis, processing, prototype development and complete testing, analysis and characterization procedures along with novel performance measurement techniques and field tests. In each of these steps, innovative ideas and solutions were inquired from those networking actors of universities, sub-contractors and even from suppliers (specifically chemicals, bonding agents, interface treatment substances etc). In this regard, highly complex innovation dynamics were observed during the projects' activities. This should be considered as one of the emerging faces of new advanced materials technologies particularly in integrated multi-materials systems. Most of the innovative ideas and applications involve extensive collaboration through the triple cooperation of university–industry–research institution to come up with novel solutions based upon scientific and technical findings.