1- Educate to change consumption and lifestyles
In the end, changing the face of this crisis involves education to motivate new behaviors. Coping with the coming era of water scarcity will require major overhaul of all forms of consumption, from individual use to the supply chains of major corporations, like GE. Some regions led by India, Australia and the Southwest U.S., are already facing the freshwater crisis. The most critical task is making sure the problem is much better understood worldwide.
