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Technology roadmapping is a flexible technique that is widely used within industry to support strategic and long-range planning. The approach provides a structured (and often graphical) means for exploring and communicating the relationships between evolving and developing markets, products and technologies over time. It is proposed that the roadmapping technique can help companies survive in turbulent environments by providing a focus for scanning the environment and a means of tracking the performance of individual, including potentially disruptive, technologies. Technology roadmaps are deceptively simple in terms of format, but their development poses significant challenges. In particular the scope is generally broad, covering a number of complex conceptual and human interactions.