دانلود رایگان مقاله انگلیسی مدل سازی معادلات ساختاری یک شخص موفق در بازاریابی شبکه ای - نشریه الزویر

abstract

This study developed a structural equation model to explain the attributes of a potentially successful person in network marketing. The researcher collected data on 400 network marketers, from 10 companies, who had been in business seriously for at least 2 years. The results showed that a potentially successful person in network marketing exhibitted four latent variables: 1) unsatisfied valued life-desire discrepancy 2) effectiveness of choice in closing the gap on discrepancies 3) Phalanuphapdpower to move people, and 4) assertiveness when significant others have become an obstacle. There is a causal relationship between these latent variables and success in network marketing, and the structural equation modeling of potentially successful persons in network marketing which was developed in this study fits well with the empirical data.

Conclusion

Even though there seemed to be many studies on network marketing which were related to factors affecting success in network marketing, most of these studies studied factors which were related to people after they had entered the network business. It is not appropriate to use those studies as an approach to search for “people who have not yet entered the network business” to recruit them into the network business. According to this study, a potentially successful person in the network business possesses the following related components: 1) unsatisfied valued life-desire discrepancy and possible alternatives are inefficient at reducing or closing such discrepancies; 2) high Phalanuphap; and 3) being assertive despite obstruction from significant others. The data analysis found that the model created had a good fit with the empirical data.