دانلود رایگان مقاله انگلیسی چگونگی هدایت سرمایه فکری به سمت نوآوری برتر و عملکرد بازار توسط مدیریت دانش استراتژیک - امرالد 2017

Abstract Purpose – The purpose of this paper is to explore the moderation effect of strategic knowledge management (SKM) on the relationship between three components of intellectual capital (IC) and firm innovation and market performance. The authors argue that specific combinations of IC components and SKM activities can lead to higher innovation and market performance. It is also trying to assist companies to capitalize on both their IC and SKM. Design/methodology/approach – Survey data have been collected from 101 Serbian companies, and these have been analyzed by using structural equation modelling (SEM) and fuzzy set qualitative comparative analysis (fsQCA) techniques. Findings – The SEM results show that structural capital and relational capital have a direct effect on innovation performance. Although, there is no significant direct effect of human capital on innovation performance, the relationship becomes significant when moderated by SKM. The effects of human and structural capital on innovation performance are negatively moderated by SKM activities, while SKM positively moderates the effect of relational capital on innovation performance, but remained insignificant. Moreover, the insights from fsQCA show a clear pattern of equifinality, in that there are multiple combinations of static and dynamic conditions that can lead to higher innovation and market performance. Originality/value – Two separate research fields of “static” IC and “dynamic” knowledge management have been combined in one integrated framework. From a methodological perspective, symmetric and asymmetric statistical tools have been combined to better understand contingency and interactions. This approach contributes to the literature and potentially offers a better understanding of how static intangible assets should be enabled by dynamic knowledge-based managerial activities to achieve high performance. The paper demonstrates that SKM capability matters with only a specific constellation of IC resources and therefore suggests a novel explanation for performance variances.

5. Conclusions

In this article, we investigated the complex relationships between a company’s IC, SKM and innovation and market performance. To test our framework, we surveyed companies from Serbia. The data have been analyzed using symmetric SEM-PLS and asymmetric fsQCA techniques. The SEM results show that SC and RCs have a direct effect on innovation performance. Although, there is no significant direct effect of HC on innovation performance, the relationship becomes significant when moderated by SKM. The effects of HC and SC on innovation performance are negatively moderated by SKM activities. Moreover, the insights from our application of fsQCA technique show a clear pattern of equifinality. In particular, we show that there are multiple combinations of static and dynamic conditions that can lead to higher innovation and market performance. Our article contributes to existing literature on several levels as discussed below.

5.1 Theoretical contribution

On the theoretical level, we show that the interrelationships between IC as resources and SKM as managerial capability are more complex in nature than suggested by literature on innovation and market performance. While previous research suggests a straightforward link between resource stock embedded in IC and the capability of SKM to use those (Kianto, 2007; Kianto et al., 2014; Wang et al., 2016), our study suggests that only certain combinations of IC resources can be exploited by specific SKM capability to achieve high firm performance.