- مبلغ: ۸۶,۰۰۰ تومان
- مبلغ: ۹۱,۰۰۰ تومان
Purpose – The purpose of this paper is to show how social media technologies (SMT) make the firm proficient to act on business opportunities and reconfigure business resources by encouraging networks to routinize the firm’s knowledge and innovation competencies. Design/methodology/approach – The paper analyzes data obtained from a sample of 201 technological firms located in Spain. Structural equation modeling with Lisrel is used to test the hypotheses. Findings – This paper contributes to the literature by reflecting empirically in a structural model how SMT drive technological knowledge competencies to improve organizational performance directly and indirectly by leveraging processes of innovation capability in the firm. Research limitations/implications – The study has some limitations, among them transversal analysis of different constructs. The number of relationships analyzed is limited, as is the literature focuses on a digital vision from a social media point of view. Practical implications – Some implications for managers emerge. SMT both enable an emergent participatory culture through ubiquitous digital devices and social networks and balance constant connectivity afforded by digital devices. Originality/value – Drawing on complexity science, the authors develop a conceptual framework to explain how social media, as emergent IS phenomena, help firms to create business value, leveraging network effects and knowledge flows, and increasing innovative capability. Keywords Innovation, Knowledge management, Social media, Technology, Organizational performance.
6.1 Relations to previous findings and concluding remarks
Current dynamic environments with hyper-competitive conditions make disruptive innovations indispensable to improved organizational performance (Dodds et al., 2003; Kocoglu et al., 2012; Lyytinen and Rose, 2003). Drawing on complexity science, we developed a conceptual framework to explain how social media, as emergent phenomena, help firms create business value, leveraging network effects and knowledge flows. Our results confirm that using social media establishes valuable connections that transform business models by changing the way different agents and organizations communicate. Such change, in turn, creates a vast array of new opportunities – internal and external – for firms (Aral et al., 2013). Promoting TKC in technological companies, social media thus promote organizational performance, directly and indirectly, through innovation capability.
Social media provide the source and distribution platforms that contribute to information transfer for continuous growing knowledge and enable a more participatory, interactive learning experience (Salem et al., 2017; Scott, 1991). Interactive learning experience enables combinative or cooperative competencies based on technological knowledge, which appears to result from the firm’s current store of information and know-how, learning capacity, and organizing and technological opportunities (Kogut and Zander, 1992; Tyler, 2001). In the field of technology, all of the foregoing helps to explain the role of TKC in information processing, communication, or trustworthiness, and the success of all three in fostering technological innovation (Henderson and Cockburn, 1994; Tyler, 2001).