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this article describes an innovation model based on concepts of continuous improvement, a key component of quality management, an internal innovative milieu and a work environment that encourages all company personnel to engage in innovation of all kinds and continuously. The features of this model identify it as a sixth-generation innovation model. First of all the article describes the different generations and highlights their main characteristics. Despite the differences between them, all emphasize radical innovations and ignore incremental innovations. This model serves for both types, but focuses its efforts on incremental innovations for creating a continuous flow of innovations, which is a means of understanding the concept of continuous improvement applied to the company as a whole. Thus, this model builds a bridge between innovation management and quality management.