3. Conclusion
Analysis of the organizational culture refers to identifying those elements that underlie the action and behaviors present in that firm. The paper highlights that the companies’ management attaches a greater importance to those elements underlying the formation of an organizational culture in the IT&C industry than in the automotive industry. Motivation is complex if viewed from the perspective of the innovation-oriented effort. The innovation materialized in the product is much more subject to moral wear in the IT&C industry. The lower price of products and the higher number of the competitors in this industry accelerate the pace of innovation at the product level. The organizational innovation is also becoming a necessity in the IT&C industry due to the small number of employees operating in a dynamic industry. The accelerated increase in wages in the IT industry, generated by the expansion of businesses in the sector, as well as the high deficit of candidates in this industry, require new recruitment and selection, organization and motivation methods. The net average wage in the IT industry reached 6,069 lei in December 2016, up almost 20% over the same period in 2015. Annually, it is registered about 7,000 IT graduates from the profile faculties in Romania, but the need in the market is double. The lack of personnel in the market leads to high fluctuations of the personnel with negative impact on the organizational culture, which forces the management to intervene.
