دانلود رایگان مقاله انگلیسی تداوم رضایت شغلی چندگانه در فروشندگان کسب و کار به کسب و کار و کسب و کار به مصرف کننده - الزویر 2017

abstract

Advancements in the multi-faceted business-to-business job satisfaction literature suggest the facets are sequenced. This research examines the robustness of this sequencing within business-to-business salespeople in addition to assessing the generalizability of the sequencing to business-to-consumer salespeople. The results provide a large degree of support for the robustness of the sequencing as well as its generalizability. The results also suggest that the relationship between satisfaction with customer and satisfaction with work is more positive in business-to-business salespeople, and that the relationship between satisfaction with pay and satisfaction with work is more positive in business-to-consumer salespeople.

8. Conclusions

This study offers support for the B2B salesperson satisfaction sequencing proposed by Friend et al. (2013), and provides evidence that the sequencing generalizes to B2C salespeople. Furthermore, the findings highlight that the relationship between satisfaction with customer and satisfaction with work is more positive in B2B salespeople, and that the relationship between satisfaction with pay and satisfaction with work is more positive in B2C salespeople. The magnitude of effects underscores the important influence of satisfaction with policy and supports on every satisfaction facet. Finally, the mediation results elucidate the process through which specific satisfaction facets influence others.