دانلود رایگان مقاله انگلیسی تداوم رضایت شغلی چندگانه در فروشندگان کسب و کار به کسب و کار و کسب و کار به مصرف کننده - الزویر 2017

عنوان فارسی
تداوم رضایت شغلی چندگانه در میان فروشندگان کسب و کار به کسب و کار و کسب و کار به مصرف کننده: تجزیه و تحلیل چند گروهی
عنوان انگلیسی
Sequencing of multi-faceted job satisfaction across business-to-business and business-to-consumer salespeople: A multi-group analysis
صفحات مقاله فارسی
0
صفحات مقاله انگلیسی
7
سال انتشار
2017
نشریه
الزویر - Elsevier
فرمت مقاله انگلیسی
PDF
کد محصول
E7160
رشته های مرتبط با این مقاله
مدیریت
گرایش های مرتبط با این مقاله
مدیریت فناوری اطلاعات، تجارت الکترونیک، بازاریابی
مجله
مجله تحقیقات تجاری - Journal of Business Research
دانشگاه
Shidler College of Business - University of Hawaiʻi at Mānoa - United States
کلمات کلیدی
رضایت شغلی چند گانه، فروشندگان، کسب و کار به کسب و کار، کسب و کار به مصرف کننده، ترتیب محدوده رضایتمندی
چکیده

abstract


Advancements in the multi-faceted business-to-business job satisfaction literature suggest the facets are sequenced. This research examines the robustness of this sequencing within business-to-business salespeople in addition to assessing the generalizability of the sequencing to business-to-consumer salespeople. The results provide a large degree of support for the robustness of the sequencing as well as its generalizability. The results also suggest that the relationship between satisfaction with customer and satisfaction with work is more positive in business-to-business salespeople, and that the relationship between satisfaction with pay and satisfaction with work is more positive in business-to-consumer salespeople.

نتیجه گیری

8. Conclusions


This study offers support for the B2B salesperson satisfaction sequencing proposed by Friend et al. (2013), and provides evidence that the sequencing generalizes to B2C salespeople. Furthermore, the findings highlight that the relationship between satisfaction with customer and satisfaction with work is more positive in B2B salespeople, and that the relationship between satisfaction with pay and satisfaction with work is more positive in B2C salespeople. The magnitude of effects underscores the important influence of satisfaction with policy and supports on every satisfaction facet. Finally, the mediation results elucidate the process through which specific satisfaction facets influence others.


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