- مبلغ: ۸۶,۰۰۰ تومان
- مبلغ: ۹۱,۰۰۰ تومان
Purpose –The purpose of the study is to explore whether salary and job interest moderates the relationship between corporate image and willingness to apply for a job and to examine that salary or job interest has a stronger influence on willingness to apply for a job. Design/methodology/approach–Research data were obtained through questionnaires by method of convenience sampling, distributed in employment expos and career guidance centers in Taichung and Chiayi area, Taiwan. 300 responses were collected. Excluding the invalid questionnaires, totally there were 285 valid questionnaires. Then the study applied hierarchical regressions to test moderating effects and each hypothesis. Findings–The study found that corporate image, salary, and job interest have significant positive effects on willingness to apply. In order of level of influence on willingness to apply, the factors successively are job interest, salary and corporate image. Both salary and job interest will exert moderating effects on willingness to apply, and job interest has a stronger influence than salary. Research limitations/implications–This study was limited on sample selection from only two regions, in addition to time and space restrictions. However, the research results still help an employer to understand the priority factors that may influence a job seeker’s decision to apply for a job. Originality/value–A company with a good corporate image and generous salary system can enhance the interest of job seekers. At the same time, if the job content is consistent with the interest of the job seekers, they will be more eager to apply. It would be beneficial for both enterprises and applicants when the right candidate in the sea of job seekers is chosen for the right job.
In 2005, Ehrhart and Ziegert mentioned that the key factor for business success of an organization is a good talent attraction. The recruitment model of Cable and Turban (2001) indicates that familiarity with the enterprise, prestige, corporate image and the content of the recruiting information will greatly influence job seekers' willingness to apply. Huang et al. (2003) pointed out that job seekers usually put corporate image as the first consideration factor. In general, the top ten requirements or conditions of a company from a job seekers’s perspective are as follows: opportunity for further education, a harmonious atmosphere, stable operation, an open-minded corporate style, ideal salary, well-established corporate systems, a comfortable working environment, profit sharing, guaranteed stability, great prospect, and a sound welfare system. The above ten requirements can be summarized as the corporate image. The salary and the welfare system have a key influence on enterprise operation and talent attraction. Yen (2011) took the welfare system as the moderating variable in his study and concluded that corporate image has a positive influence on talent attraction; Chen and Chen's (2011) study concluded that salary has a positive effect on college students' willingness to apply. Chen (2009) studied the salary system of insurance salespersons and discovered it had a positive influence on talent attraction. One of the most important motivating factors for enterprise employees is the salary system. The more a high-compensation job vacancy can meet the needs of a job seekers' life, the more attractive it is for the job seeker (Chapman et al., 2005). Leopold (2010) mentioned that a well-managed system of salary and welfare will have positive effect on talent attraction, employee retention, and productivity. This study will explore whether talent attraction is influenced by corporate image under the moderating effect of salary systems.