دانلود رایگان مقاله نقش ارزش برای پول و کیفیت خدمات در مقاصد رفتاری خدمات خطوط هوایی کم هزینه

عنوان فارسی
نقش ارزش برای پول و کیفیت خدمات در مقاصد رفتاری: مطالعه خدمات کامل و خطوط هوایی کم هزینه
عنوان انگلیسی
Role of value for money and service quality on behavioural intention: A study of full service and low cost airlines
صفحات مقاله فارسی
0
صفحات مقاله انگلیسی
9
سال انتشار
2016
نشریه
الزویر - Elsevier
فرمت مقاله انگلیسی
PDF
کد محصول
E4143
رشته های مرتبط با این مقاله
مدیریت
گرایش های مرتبط با این مقاله
مدیریت مالی
مجله
مجله مدیریت حمل و نقل هوایی - Journal of Air Transport Management
دانشگاه
موسسه تجارت استرالیا
کلمات کلیدی
ارزش پول، کیفیت خدمات، رضایت مشتری، خطوط هوایی کم هزینه، خطوط خدمات کامل، قصد رفتاری
چکیده

abstract


The study explore low cost and full service airline consumers' perception of value for money and service quality, and its influence on behavioural intention in the perspectives of means-end chain theory and price sensitivity theory. The study also examines the consumer behaviour of compensating service expectations for better price. Structural equation model was used to test the effect of perceived value for money and service quality on customer satisfaction and their behavioural intention. By confirming the low cost airline passengers' sensitiveness towards value for money, the study supports price sensitivity theory. The results support means end chain theory by identifying perceived value for money and service quality as a significant predictor of consumer satisfaction and behavioural intention.

نتیجه گیری

6. Conclusion and research


implications The study extends literature by investigating the salience of perceived value for money and service quality in achieving customer satisfaction and behavioural intention in low cost and traditional full service airlines context. As discussed above, the value for money is a crucial factor for low cost airlines to achieve customer satisfaction and favourable behavioural intention. While the low cost airlines depend strongly on value for money, traditional full service airlines survive on the balance between value for money and service quality. The interaction effect results of airline type, value for money and service quality on consumers' recommendation behaviour (WOM publicity) extends current knowledge on airline industry.


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