- مبلغ: ۸۶,۰۰۰ تومان
- مبلغ: ۹۱,۰۰۰ تومان
Small community airports are at a constant struggle to retain commercial air service. This study supports previous research that airfare cost and travel time are important in air travel choice, but it also concluded that reliability of service is a factor for small community residents. These results were supported by anecdotal data from published sources, as well as both quantitative and qualitative responses from an extensive community survey. It is argued that perceived reliability be considered as an important factor in future research and small commercial airport operations.
The results indicate that reliability (defined here as perceived reliability) is likely important to travelers from small communities and can affect air travel choices (in particular the origin airport). Open-ended comments provided further evidence of this finding, as well as a possible link between poor perceived reliability and leakage. These findings have theoretical and managerial implications. First, it is recommended that reliability is considered in future research on both flight choice and leakage from small communities. Second, airport choice, especially among passengers from small communities, may not be due solely to quantifiable attributes (like cost, flight time, and non-stop availability) but also to perceptions, like reliability. While objective measures of reliability are available, it is likely that passengers do not access this information before flying. This research also combined two types of quantitative data (rating and ranking) with qualitative data in order to improve reliability.