6 Conclusions
This article further subdivides the online commentary in the B2C online platform, which analyzes and scores the online commentary on the platform, and determines the related indicators in each dimension of the online commentary. At the same time, B2C online reviews are divided into product quality factors, which product delivery factors, product economic factors, not satisfied with the treatment. At the perspective of empirical research, this paper verifies the impact of online reviews on consumer buying behavior and deeply studies the impact mechanism of online reviews. At the content of online reviews, online reviews have a great impact on the online shopping behavior of consumers, including product packaging design, packaging intact. At the number of comments, the more the number of products on their online shopping Behavior have a greater impact, consistent praise reviews do not positively affect the consumer online shopping behavior, which will have a negative impact, so consumers are more concerned about the commentary both comments. At the reviewers credit rating, consumer attention the writer that reviewers with rich and detailed comments, as well as commenters with good credit histories.
