Conclusion
Thirty years ago, Sir Adrian Cadbury (1987, p. 73) summed up the fact that we as citizens of democracies have a role to play in setting the standards by which businesses are allowed to operate when he wrote, “Business has to take account of its responsibilities to society in coming to its decisions, but society has to accept its responsibilities for setting the standards against which those decisions are made. How then did society punish Volkswagen for their deceit over the diesel emissions control scandal of 2015? By the end of 2016, we had made them the world’s top selling brand surpassing Toyota [Tovey, 2017]: what can one say?
We need to move towards a Business Ethics version of ‘caveat venditor’, where business universally takes responsibility for its products and services and accepts responsibility for its actions rather than in many cases plays a ‘catch me if you can’ game. This change is the paradigm shift that we need and must demand of our business leaders if we are to move forward into a marketplace where Business Ethics is just not afforded lip service, but is an accepted moré of doing business and is just second nature to all when making a business decision. Executives should “act ethically not out of the fear of being caught when doing wrong. Rather, they should embrace ethical behaviour in business because of the freedom, self-confirmation, and success that it brings” (Thomas et al., 2004, p.64).