1.9. Designing the perfect organization: The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
In The Lean Startup, entrepreneur Eric Ries (2011) offers a scientifically driven methodology for developing businesses and launching new products aimed at reducing market risk and minimizing capital commitment. The book is divided into three sections–—Vision, Steer, and Accelerate–—that representthe recommended process all startups should follow. Vision articulates the way that people starting a business should define what they are and where they want to go. Steer details the buildmeasure-learn feedback loop, the foundational element of The Lean Startup methodology that represents the testing and various product iterations companies go through when developing their business, adapting, and pivoting as required to maximize product potential. Accelerate explores how to speed up development and growth. Taken together, the underlying premise of The Lean Startup is that startups should focus not on making money, but rather on developing a sustainable business model.
