دانلود رایگان مقاله تبعیض کمی قیمت در صنعت حمل و نقل هوایی

abstract

This paper extends the literature on low-cost carriers' pricing strategies by investigating the presence of quantity price discrimination implemented through a two-part tariff in offered fares. By analysing Internet fares for all easyJet flights departing from the Amsterdam Schiphol airport between March and April 2015, we search for price differentials based on the number of seats booked by a single consumer. We find that the lowest average unit price is associated with a single consumer reserving 5 seats. On average, the per-seat discount for a single consumer reserving 5 seats is V9.48, which is 14% of the singleseat fare. Additionally, a multivariate analysis shows that quantity discounts are greater for flights with a larger fraction of available seats at the time of booking, the seats are booked longer in advance, and the destination's gross domestic product per capita is greater. Conversely, quantity discounts are lower for longer routes, larger destination airports, and routes for which easyJet's market share is higher.

5. Conclusions

Taking a consumer perspective, this study has analysed the twopart tariff adopted by easyJet, composed by a fixed fee of V17 per reservation and a variable component. By using an extensive dataset of fares offered for flights during 8 March 2015 to 22 April 2015, our analysis highlights that the minimum daily unit price is usually offered for 5-seat reservations (74% of the 76,195 daily reservations), thus showing an evident 5-seat quantity discount. We do not observe significant differences in this quantity discount for various numbers of seats available at the time of booking or for the number of days the reservation is booked in advance of the departure date. On average, the 5-seat discount is equal to V9.48, which is 14% of the single-seat fare.