Conclusion
What OD has done in the past and how it is positioned in most organizations are not enough to make OD professionals major players in creating sustainably effective organizations. They require expertise in measuring sustainable effectiveness, as well as knowledge in macro-organization design and business strategy and in most cases do not have it. These areas of expertise are critical to making good decisions about the strategic paths that organizations should take in order to be sustainably effective and to understanding the impact of organization design decisions and practices on the organization’s quadruple bottom-line performance. OD needs to adopt a new approach to thinking about and creating organizational effectiveness. The Agility Factor (2014), a book by Chris Worley, Tom Williams, and me, asserts that the “old way” of OD thinking needs to change. In particular, it calls for organizations to adopt a continuous change model rather than the traditional “freezing” model which calls for implementing change and the returning to stability. This was a good model, but is outdated. The rate of change in the environment demands continuous organizational change and experimentation with new practices and strategies that will produce high levels of quadruple bottom-line performance.