5. Conclusions
This paper has sought to connect with practitioners and scholars in sport management regarding the utility of crafting stories as a means of re-presenting data. We have outlined a number of benefits and challenges to adopting this approach. Despite these challenges, which are in part associated with sport management’s more positivistic outlook, we do not think these are insurmountable. We would encourage practitioners and scholars in sport management to perhaps experiment with stories, alongside more traditional forms of re-presenting data. Adopting this strategy could minimalise the risks associated with embracing a new and unfamiliar form of data re-presentation. Moreover, attempts to work with stories in combination with other more traditional forms of data re-presentation are likely to be fruitful in other ways, and some of these are discussed next.
