To improve the performance of Chinese PV cell enterprises, we propose the following recommendations: First, the enterprises should establish a sound corporate governance structure, rationally allocate resources, tap their own internal potential, and improve staff and management quality. Second, the enterprises should emphasize technological innovation, basic research, and development capabilities as well as adopt advanced PV cell technology and improve product quality and competitiveness. In this manner, they can enhance their market share and market power. In addition, the enterprises can improve their efficiency and performance by acquiring small businesses, expanding their business scale, and achieving economies of scale and scope. Regarding the government, the development of the PV industry should be encouraged, and PV cell enterprises should be supported in improving their market share and enhancing their market competitiveness through mergers and acquisitions. Implementing the government's development plan for the PV industry can provide a strong economic and policy environment for the development of the PV cell industry, in which large-scale enterprises with strong overall competitiveness can be fostered. In addition, while encouraging the development of PV cell enterprises and actively introducing foreign capital, the government should emphasize the regulation of non-regulated competitive behaviours. Although a monopoly caused by excessively high market concentration will reduce market performance, competition that is too fierce will also reduce performance. Thus, the government should pay attention to regulation to ensure the healthy and orderly development of the PV cell industry.
