دانلود رایگان مقاله انگلیسی درس هایی از صنعت فولاد: اصلاح راه حل ها برای تفکیک ارزش ها - امرالد 2017

Differentiate to best low-cost threats

During the same period, however, Korea’s POSCO has managed not just to survive but to thrive. The question is how? Privatized in 2000 just as China began flooding markets with cheap steel, POSCO has successfully pivoted from competing on price to competing on innovation. It introduced new revenue-generating offerings as well as innovative cost-saving processes while also improving its environmental footprint and overall performance. Ranked 4th worldwide in terms of production, and named the world’s most competitive steelmaker for seven straight years by World Steel Dynamics,[3] POSCO has also been listed on the Dow Jones Sustainability Index for 12 years in a row and has ranked first in the steel industry on this index for two years,[4] POSCO has achieved these results via extensive Six Sigma and related innovation initiatives that drive collaboration not just among employees but also among customers, suppliers and other strategic partners. This strategy has proven both adaptive and sustainable. The takeaway: even in a mature, seemingly commoditized sector like steel, opportunities to compete on the basis of value-added differentiation exist.[5] Here, Six Sigma and related operational strategies to drive innovation have been fundamental to what is known in the firm as the “POSCO Way.”