دانلود رایگان مقاله انگلیسی جنبه های کلیدی استراتژی شرکت در ساختار بین المللی - نشریه الزویر

Abstract

In view of increasing market competition, construction and engineering firms are forced to seek new business activities in foreign countries since their domestic markets disable their further growth. Many construction firms have already entered foreign markets in order to diversify their production, gain access to the new bids and expand the shareholders•• value. The application of the right strategic approach on the company••s way to internationalization plays a crucial role. The export know-how is possessed by a limited number of construction firms successfully competing on international markets, whereas other companies fail in their attempts. Recent academic literature is inconsistent in several aspects of company••s strategic behavior in international construction in relation to formation of joint ventures and export financing. This research attempts to address these issues. On the basis of perceived business needs, six research statements were outlined. These statements were analyzed and evaluated through quantitative survey. Research findings were derived from empirical evaluation collected through structured questionnaires. Respondents were represented by corporate executives, project managers and trade finance specialists. The outcomes of this research provide resolution and deeper understanding of analyzed aspects. The research findings may serve as a valuable input for the composition of the corporate strategy and building competitive advantage in international environment.

Conclusion

The objective of the research is to establish the state of strategic management practices in export-oriented construction companies in the Czech Republic. The outlined research statements were tested via an empirical study. The results represent part of the scarce know-how possessed by market leading exporters and trade finance practitioners. The respondents contributed their long term experience gained through a large number of export projects. Many respondents demonstrated their high awareness and understanding of the latest trends in strategic management, whose tools are frequently applied in international construction.

The economic environment is changings rapidly. There is clear evidence that exporters are permanently forced to adjust their strategic approach and maintain their competitive advantage in order to succeed in the international marketplace. Construction companies will be further innovative in coping with their strategies in order to survive in a fast changing economy.