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abstract

Purpose: The purpose of this article is to describe the development and establishment of the University of the Fraser Valley’s (UFV) unique Bachelor of Business Administration program in Chandigarh, India. This program offers the entire four-year BBA program in Chandigarh, with the students enrolled as UFV students and receiving UFV course credit. The article also makes recommendations to other post-secondary institutions considering entering the Indian education market. Design/methodology/approach: The article describes the conceptualization, development, and implementation of the program, using the experiences of the paper’s first author. Findings: The Indian education market has distinctive characteristics that institutions must take into account when entering that market. A considerable amount of groundwork is necessary for non-Indian institutions to be able to offer a marketable program in India, and institutions embarking on such a program must be prepared for the reality that the program will not immediately be profitable. However, there are many potentially beneficial outcomes from such a venture. Originality/value: This paper describes an international education program that is distinctive in its approach and structure. The article provides information that will be valuable to other institutions considering the possibility of offering programs in India.

6. Conclusion and recommendations for other institutions

UFV’s BBA program in Chandigarh marked its 10th anniversary in 2016, and appears to be well positioned to continue on its successful path. The Chandigarh BBA students who complete their programs in Canada are able to obtain two-year or D. Sandhu, F.A.E. McQuarrie / The International Journal of Management Education 14 (2016) 301e309 307 three-year Canadian work visas to gain experience in the Canadian labour market. The graduates who return to India work in their family business or seek corporate employment; some have also gone on to graduate programs in Canada, the US, and other parts of the world. And in the fall of 2015 the UFV Computer Information Systems program began offering its Bachelor of Computer Information Systems program in Chandigarh, using UFV’s facilities at SD College. UFV’s Chandigarh BBA is a innovative program that would be difficult to replicate exactly. However, there are lessons that other post-secondary institutions considering operations in India can draw from UFV’s experience in designing, implementing and operating its Indian BBA program.