دانلود رایگان مقاله انگلیسی تاثیر نوآوری فرهنگ، نوآوری بازاریابی و نوآوری محصول بر عملکرد بازاریابی SME - الزویر 2017

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عنوان فارسی

تاثیر نوآوری فرهنگ، نوآوری بازاریابی و نوآوری محصول بر عملکرد بازاریابی شرکت های کوچک و متوسط (SME)

عنوان انگلیسی

How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)?

صفحات مقاله فارسی

0

صفحات مقاله انگلیسی

27

سال انتشار

2017

نشریه

الزویر - Elsevier

فرمت مقاله انگلیسی

PDF

نوع مقاله

ISI

نوع نگارش

مقالات پژوهشی (تحقیقاتی)

رفرنس

دارد

پایگاه

اسکوپوس

کد محصول

E10588

رشته های مرتبط با این مقاله

مدیریت

گرایش های مرتبط با این مقاله

بازاریابی، مدیریت کسب و کار، مدیریت عملکرد

مجله

فناوری در جامعه - Technology in Society

دانشگاه

Dept. of International Trade and Logistics - Faculty of Business - University of Gaziantep - Turkey

doi یا شناسه دیجیتال

http://dx.doi.org/10.1016/j.techsoc.2017.08.005

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معرفی

Introduction

It is known that innovation has a significant impact on the performance of firms [1]. Most studies that focus on the relationship between innovation efficiency and firm size only sought to understand the findings in terms of the improvement of market performance and the exploitation of new market opportunities [2, 3, 4, 5, 6, 7]. This specific relationship was further established for small and medium-sized enterprises (SMEs), as well as large companies [8, 9]. Because of their number and the significant share of the workforce involved, SMEs play a crucial role in the economies [10]. Thus, strengthening the innovative aspects and knowledge of SMEs brings major opportunities, as innovation is a key to longterm competitiveness and promises further gains regarding private sector performance and economic development [11]. In this light, this paper aims to contribute to the literature by providing a better understanding of the links between the layers of innovation and market performance. Equally, the study empirically tests the resource-based view (RBV) and is extended from Terziovski’s work [12]. In contrast to numerous previous studies that indicate market performance as a dimension of the firm’s performance, this study provides a clearer view upon the relationship between the constructs of innovation that drive market performance.

نتیجه گیری

Discussion of the findings and conclusion

Innovation is a prerequisite for being successful in a competitive environment. In SMEs, innovation culture is an important construct that can sustain product innovation and foster marketing strategies. As such, understanding marketing innovation can help to encourage product innovation and SME market performance. Terziovski’s model ensures a framework for considering SME performance and the impact of innovation constructs on it. While building on this model, the present study considers in an empirical context how distinct layers of innovation can support SME market performance. The tests reported here indicate that innovation constructs support SME market performance.

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