6. Discussion
The empirical data confirmed both hypotheses of this study: (a)functioning as a CAS fractal (Hasgall, 2013) positively affects the ability of the worker to adopt a positive attitude toward technological innovation; and (b)such a positive attitude is indeed translated to more effective usage of the new technology. The following discussion will be divided into four parts: 1. The contribution of the study to the body of research in this area 2. Practical conclusions derived from this study 3. The limitations of the study 4. Suggestions for further research
6.1. The theoretical contribution of the study
Various studies have shown that the use of digital technology can enable cross-organizational updating, transparency in information, and empowerment of employees to function more autonomously (Hasgall, 2013). Enterprise managers have tried to use digital technology such as social networking applications, instant messaging, and e-mail messages, for information sharing, dissemination of procedures, solutions and instructions. The goal was to deal with the ever changing customer demands, and the rapid external changes in competition, both in technology and in working methods (e.g.,online sales). However, it soon became clear that the use of digital applications in organizations requires a process of updating and assimilating novel behavioral and procedural thinking among the employees. This process of assimilation of digital systems, in organizations based on today's hierarchical systems, turned out to be slower than expected. Switching versions required ongoing learning and raised antagonism among users and employees. There is not always a correlation between the traditional organizational methods and processes and the new digital applications. It also turned out that a worker who uses digital technology for internal organizational use did not always comply with the relevant organizational hierarchy and the usual methods of work (Oliveira & Martins, 2010).