دانلود رایگان مقاله تاثیر سرمایه اجتماعی و عدم اطمینان تکنولوژیکی بر عملکرد استراتژیک: دیدگاه عرضه کننده

abstract

Social capital is a valuable asset for companies that stems from access to resources made available through buyer-supplier relationships. Many studies have investigated the antecedents and/or the impact of cognitive, relational, and structural dimensions of social capital on some performance measure. Our study extends this research by considering the moderating effect of technological uncertainty on the relation between social capital dimensions and the strategic performance of suppliers. A sample of 88 European industrial suppliers is used to test the hypotheses. Analysis shows a positive, significant impact of cognitive social capital, but failed to confirm the expected influence of the relational and structural dimensions. No moderator effects were found in the analysis, although we did find a positive association between technological uncertainty and strategic performance. This finding suggests that technological uncertainty can stimulate suppliers to develop new products and to enter new markets.

5. Discussion and implications

The literature review revealed that most empirical studies on social capital are set up from the buyer perspective. We have addressed this gap by taking a supplier perspective on social capital. This perspective specifically allows investigating the impact of social capital on market performance. Performance in buyer studies most commonly focus on indicators such as lead times, delivery flexibility, cost improvements, and quality. In contrast, strategic performance in our study includes the understanding of markets/customers and developing new products and markets