دانلود رایگان مقاله تاثیر پروژه شروع بازاریابی گروه کشاورزان خرده پا

Abstract

In recent years, several projects in Vietnam have focused on establishing farmer groups to link small-scale pig producers to markets in order to improve their livelihoods. To compare the success between different approaches and by contrasting them to individual farmers without joint marketing, data were collected from 286 members of 18 pig marketing groups initiated by seven projects and from 479 non-members in three provinces and the capital of Vietnam. Groups were categorized in Common Interest Groups, Cooperative Groups and Cooperatives. All groups were comparatively described according to member set-up, management, financing and marketing. Propensity score matching was used to evaluate the economic success, as one of the key factors for a long-term operation of farmer groups. Results showed that the intervention projects supporting farmer groups with training and in-kind subsidies seem to have the highest impact on the increase of income of members in comparison with non-members.

6. Conclusions

The aim of this study was to assess the impact of projects initiating group marketing of smallholder pig farmers in Northern and Central Vietnam. We found that intervention projects have an impact on the income of farmer groups and thus could be considered a success in either linking farmers to the market, or in opening up new marketing potentials. Although training was a tool used by every project, we found a great variety of approaches of intervention projects on supporting the establishment of farmer groups. Yet, further research needs to be done to determine the reasons for this success and exclude factors which are not associated with the intervention projects. Although the results suggested that farmers are either linked to the market or have new marketing potentials, most members still market their products individually. However, the members exchange information about market prices with other group members. Limitations of the present study relate to a relatively small sample size and some factors that could not be measured. It would be important to take a closer look at the long-term sustainability of farmer groups after the project support ends.