دانلود رایگان مقاله انگلیسی الگوهای مباحث جنسیتی در شبکه های اجتماعی آنلاین: تحلیلی از شبکه اجتماعی - الزویر 2017

abstract

The study examines the gendered discourse patterns on a popular online social network, TheMarker Cafe, using social network analysis. Overall, the
findings strengthen previous analyses that report evidence of men's assertive and dominant discourse style and social role versus women's more cooperative and supportive discourse style. Men wrote more posts, while women commented on other people's posts more often. Women's posts received higher rankings than men's posts, strengthening the notion that women receive more affirmations on online social networks. The study also examined the interplay between the structure of the TheMarker Cafe network and gendered discourse patterns. Our
findings also confirmed a link between activity network structure and women content popularity.

5. Discussion and conclusions

The current study examines the gendered discourse patterns on TheMarker Caf
e, a popular online social network, using the social network analysis method. Overall, the findings clearly strengthen former analyses that presented evidence of men's assertive and dominant discourse style and social role versus women's more cooperative and supportive role. In line with our first hypothesis, men wrote more posts, thus initiated and introduced more topics to TheMarker Caf
e community, while women more often commented on other peoples' posts. The study also reveals the females' posts received higher ranking than males, possibly due to the fact that females' messages tend to attract more support on online social networks, as identified by several recent analyses (Joiner et al., 2014, 2016).

In addition, our study sought to examine the interplay between the structure of the TheMarker Caf
e network and its gendered discourse patterns. Our findings support the hypothesis that activity ties are stronger predictors of content popularity than friendship ties. The fact that women are maintaining more active networks ties (through writing more comments) may explain why women's’ post are more popular than men's ’posts. Our findings suggest that social networks largely conform to traditional norms and the web does not serve as the great equalizer, in the sense that men write more posts and females most often commented more. Nonetheless, women do attract more popularity than men, specifically due to their activity within the social network environment.