4.6 Discussion of the limitations of the new approach
One may argue that even if the yields higher profits, to calculate the costs of the demand heterogeneity, one needs the optimal capacity decision of the and the pricing decisions and therefore the approach would be artificial. Simulations analyzes are artificial by heart, but never the less able to give answers to practical questions135: The idea is to outline the inefficiencies by neglecting the cost-stickiness effects in planning decisions. Moreover, the aim is to introduce a basic fundament of how cost-systems need to be refined to be able to control for cost-stickiness. Whereas the presented simulation approach is able to answer the design question, the above mentioned criticism points at the practical implication. By abstracting from the given approach a possible practical modeling alternative could be measuring the information on demand heterogeneity and its inherent costs by an ex-post analysis of cost-systems. It is therefore possible to analyze planed and used capacity and their adjustment costs. Hereby a sticky factor as the heterogeneity cost driver rate can be estimated. Even an ex-ante analysis is possible, extrapolating the ex-post information to future periods. Hence a practical relevant implementation is possible. The simulation results underline, that this course of action could be profitable, because of more reliable profit forecasts.