Limitations and future research
Our research has a few limitations that future research may address. First, we collected the data for this study from a single industry (construction) and a single company (albeit from its branch offices and operating units around the world); hence, we would need to be cautious in interpreting the results of this study and replicate them with samples from other organizations and industries to test the generalizability of our conceptual model. Second, in this study, we focus only on two links, namely, service climate ! internal service quality and internal service quality ! employee performance, based on serviceprofit chain. Hence, we need more research to test the impact of these variables on the downstream elements of the SPC, such as employee satisfaction and loyalty, customer satisfaction, profitability, etc.
Third, because of concerns about parsimony, we examined the impact of only two (i.e. independence and interdependence) out of Sharma’s (2010) ten personal cultural orientations and excluded the other eight (i.e. power, social inequality, masculinity, gender equality, risk aversion, ambiguity intolerance, tradition and prudence). Therefore, we were not able to test the moderating impact of these other orientations in our model, should these be applicable to other businesses or industries. Future research may address this limitation by including those personal cultural orientations that may be more relevant to their research contexts.