دانلود رایگان مقاله بررسی راهبردهای واکنش بحران موثر

عنوان فارسی
بررسی راهبردهای واکنش بحران موثر
عنوان انگلیسی
Exploring effective crisis response strategies
صفحات مقاله فارسی
0
صفحات مقاله انگلیسی
3
سال انتشار
2016
نشریه
الزویر - Elsevier
فرمت مقاله انگلیسی
PDF
کد محصول
E4820
رشته های مرتبط با این مقاله
مدیریت
مجله
بررسی روابط عمومی - Public Relations Review
دانشگاه
دانشکده روزنامه نگاری، دانشگاه Tennessee، امریکا
کلمات کلیدی
پاسخ پایه، پاسخ بحران، اصلاح اعتبار، نظریه ارتباطات بحران وضعیتی، (SCCT)
۰.۰ (بدون امتیاز)
امتیاز دهید
چکیده

abstract


This study examines effective crisis response strategies using Coombs’ SCCT as a theoretical framework. Results of an experiment show that base responses (instructing and adjusting information) could mitigate reputational decline for a company during a severe, preventable crisis. The sole use of bolstering (reminding) strategy or no response is ineffective because it negatively influences consumers’ trust in the company, attitudes toward the company, perceived corporate reputation, and supportive behavioral intentions.

نتیجه گیری

3. Discussion


This study gives crisis managers some insight into selecting an effective crisis response. In previous crisis literature, the importance of base response strategies has been relatively neglected compared to reputation repair strategies (Kim & Liu, 2012). Given that disseminating base response messages could mitigate reputational decline, especially during severe, preventable crises, a company’s top priority should be addressing the public’s physical and psychological needs (Coombs, 2007b). The use of base responses is important not only because they satisfy the public’s need for information, but also because they give impressions that the company prioritizes the public’s safety and expresses concern for victims.


بدون دیدگاه