ترجمه مقاله نقش ضروری ارتباطات 6G با چشم انداز صنعت 4.0
- مبلغ: ۸۶,۰۰۰ تومان
ترجمه مقاله پایداری توسعه شهری، تعدیل ساختار صنعتی و کارایی کاربری زمین
- مبلغ: ۹۱,۰۰۰ تومان
abstract
This study examines effective crisis response strategies using Coombs’ SCCT as a theoretical framework. Results of an experiment show that base responses (instructing and adjusting information) could mitigate reputational decline for a company during a severe, preventable crisis. The sole use of bolstering (reminding) strategy or no response is ineffective because it negatively influences consumers’ trust in the company, attitudes toward the company, perceived corporate reputation, and supportive behavioral intentions.
3. Discussion
This study gives crisis managers some insight into selecting an effective crisis response. In previous crisis literature, the importance of base response strategies has been relatively neglected compared to reputation repair strategies (Kim & Liu, 2012). Given that disseminating base response messages could mitigate reputational decline, especially during severe, preventable crises, a company’s top priority should be addressing the public’s physical and psychological needs (Coombs, 2007b). The use of base responses is important not only because they satisfy the public’s need for information, but also because they give impressions that the company prioritizes the public’s safety and expresses concern for victims.