دانلود رایگان مقاله انگلیسی شکاف انتظار، نارضایتی پیش بینی شده و قصد رفتاری در زمینه تکامل سریع فناوری - امرالد 2017

ABSTRACT

By expanding on the regret theory, this study examines how the gap between the expected benefit of the current system and that of the future upgraded system affects consumer behavior when adopting a new technology. An online survey on the potential users of intelligent CCTV for home use shows that the expected benefit of the current system not only is a direct precedence factor for consumer behavior but also forms the anticipated regret through comparison with the expected benefit of the upgraded system in the future, thereby proving that this ultimately affects consumer behavior.

Discussion and Implications Discussion

In this study, empirical research is conducted on how the benefits of the current system influenced by technological advancement and the benefit gap of the upgraded system affect consumer behavior. The higher the acknowledgement of the benefit of the current system, lower the gap of the upgraded system benefit was conceived to be, which is also in line with the study by Churchill Jr and Surprenant (1982) on plant and video disc player. Further, the higher the acknowledgement of the benefit of the current system, the behavior intention to use the future system was also high. This is in line with the results of the study by Fred D Davis et al. (1989) on a word processing program, where the perceived usefulness and beliefs weighted summation had a significant influence on behavior intention. However, the relationship between the benefit of the current system and anticipated regret was not supported statistically. Therefore, it is analyzed that the awareness of the benefit of the current system has an indirect effect on the anticipated regret through the comparison with the benefit of the future system. Similarly, in the satisfaction research on a flu vaccination program by Oliver (1980), while the satisfaction relationship, which is one of expectation and emotion, is supported statistically in the limited sample of students, this is not so in the empirical research on general sample. Likewise, in the empirical research on EDT model on Microsoft Access by Lankton and McKnight (2012), the satisfaction relationship with the usefulness expectation was not statistically supported.