دانلود رایگان مقاله انگلیسی مفاهیم تکاملی رسانه های اجتماعی برای مدیریت دانش سازمانی - الزویر 2017

abstract

Social media has become a widely-adopted technology over the past decade, affecting organizations in myriad ways. One of the most important is the effect on organizational knowledge management, in which social media overcomes many of the limitations of previous generations of knowledge management technologies. In this paper, I explore the effects of social media on organizational knowledge management. In doing so, I argue that social media is not a monolithic class of technologies, but a diverse and evolving technological infrastructure that supports and changes the way people communicate and collaborate. Key aspects of social media have gone through a technological evolution over the past decade from cloud computing, to mobile technologies, and into analytics. Each of these shifts has distinct implications for organizational knowledge management, many of which have yet to be fully realized. Furthermore, trends suggest that social media will continue to evolve with emerging technologies, such as artificial intelligence, virtual reality, and augmented reality, which will further influence how organizational knowledge management is practiced. This evolutionary perspective suggests we may be closer to the beginning than the end of how social media will affect organizations and their knowledge management practices. As such, a broad perspective on social media may provide many open areas for research in coming years.

8. Conclusion

Social media has evolved considerably over the past 15 years. It has gone from being an informal tool mainly used by college students to become a robust platform connecting billions of people worldwide daily. Currently, social media consists of a robust technological infrastructure that involves cloud computing, mobile technologies, and analytics to provide an advanced collaborative environment. The technological evolution of social media will likely continue and include emerging technologies such as artificial intelligence, virtual reality, and augmented reality, as well. As the capabilities of these platforms shift, how individuals and organizations can use them to create and share knowledge often change significantly.

For nearly two decades, companies have sought to use information technology to manage knowledge more effectively (Alavi & Leidner, 2001; Argote et al., 2003; Gold et al., 2001). As the capabilities of social media continue to evolve, its potential to realize this promise of effective organizational KM also continues to grow. Yet, as cloud-based tools shift the salience of organizational boundaries for knowledge sharing, mobile technologies create always-on knowledge management, as analytics creates opportunities to analyze and optimize collaborative patterns, and as emerging technologies promise to introduce even new changes and challenges, organizations need to learn to adapt to the new knowledge sharing capabilities enabled by social media. The promise of effective KM as a key organizational competency first envisioned decades ago may not be dead and – in fact – may still only be in its infancy. Continued research into how evolving social and digital platforms change the way people interact and share knowledge is necessary to ensure that companies can continue to create, share, and access knowledge effectively.