Discussion and conclusions
This work investigates how business model innovation unfolds over time within supplier– client relationships of FM services in a business-to-business context. As outlined in the previous literature, business models evolve over time, and their development and innovation in interorganisational settings is driven by the participants’ desire to survive in the competition and create more value for their customers, which embraces innovating valuable partnerships and new ways of creating value in business ecosystems. Given the external orientation of the business model, the creation of value cannot be oriented only towards the focal organisation but must also include the interaction among the actors in the business ecosystem. As shown in this empirical study, business model innovation entails interorganisational collaboration across different phases of the innovation process.
Our analysis delineated that FM supplier–client relationships unfold and evolve along business model innovation. Such relationships appear to support the creation, distribution and appropriation of value by both parties in cooperation, rather than being driven by unidirectional support from one party to another. As a whole, our findings contribute to the literature on business model innovation within the FM service context. In fact, they reveal how external orientation, within FM service ecosystems, involves not only the reaction to changes in the external environment (Hedman and Kalling, 2003; Nenonen and Storbacka, 2010; Tikkanen et al., 2005; Alexander and Price, 2012) but also the active involvement of stakeholders in business model exploration and exploitation.