4. Conclusion
In recent years, the growth in consumer consumption and social media has driven the development of Taiwanese social commerce. This has been largely attributable to the increasing prevalence of social media and Internet usage. During this development, social commerce has brought about both opportunities and problems. We explored current issues faced by Taiwanese social commerce for new service models, including the development of web and app versions of a social media group-buying platform. Compared to prior methods of system evaluation, we used the Kano twodimensional quality model to design a questionnaire to analyze user experience.
The system developed can be used for logistics through its integration with the firm, by providing an order management system and logistics operators. This offers social media group-buying operators more efficient flows of information and goods, so they can focus on innovating with the goods they sell. Service process management is the main reason why social media group-buying operators have price differences, composed of shipping fees and logistics processing fees. By upgrading the logistics and warehouse operators into business process flow operators, there will be a shift away from e-commerce being dominated by non-logistics firms. However, when solely social commerce is considered, the logistics firms will hold the real power since they can assist with inventory and product development, and provide product recommendations. The social commerce administrators also can assist. With social commerce platforms as the core operation, information fees and third-party shipment fees are likely to become the main sources of operating performance.
