دانلود رایگان مقاله انگلیسی ارزیابی کیفیت خدمات در خرید گروهی مبتنی بر فیس بوک - الزویر 2018

abstract

In recent years, community platforms have developed into community shopping, and have gradually become an interesting online shopping consumption model. Facebook is Taiwan’s most important community platform. Internet shopping is not its main function though, but still Facebook has managed to find a way into the group-buying business. At this stage, in its logistics, the financial flows and information flows are not perfect. This study integrates a model of e-commerce information with an electronic service quality scale, and uses the Kano quality model to assess the key service quality characteristics of community buying. We found that there are six attractive qualities, the most important of which is product recommendation. The key quality elements for attracting customers are price and recommendation features, and that the group that is most attracted are 41- to 50-year-old female home-makers. The results of this research provide people who participating in group-buying on Facebook with useful information on the process, as well as insights on managerial planning for the business model.

4. Conclusion

In recent years, the growth in consumer consumption and social media has driven the development of Taiwanese social commerce. This has been largely attributable to the increasing prevalence of social media and Internet usage. During this development, social commerce has brought about both opportunities and problems. We explored current issues faced by Taiwanese social commerce for new service models, including the development of web and app versions of a social media group-buying platform. Compared to prior methods of system evaluation, we used the Kano twodimensional quality model to design a questionnaire to analyze user experience.

The system developed can be used for logistics through its integration with the firm, by providing an order management system and logistics operators. This offers social media group-buying operators more efficient flows of information and goods, so they can focus on innovating with the goods they sell. Service process management is the main reason why social media group-buying operators have price differences, composed of shipping fees and logistics processing fees. By upgrading the logistics and warehouse operators into business process flow operators, there will be a shift away from e-commerce being dominated by non-logistics firms. However, when solely social commerce is considered, the logistics firms will hold the real power since they can assist with inventory and product development, and provide product recommendations. The social commerce administrators also can assist. With social commerce platforms as the core operation, information fees and third-party shipment fees are likely to become the main sources of operating performance.