دانلود رایگان مقاله جهت گیری کارآفرینی و موفقیت پیوندی استراتژیک نقش احتمالی عوامل ارتباطی

abstract

This study extends entrepreneurship research into the domain of strategic alliances by hypothesizing a positive relationship between entrepreneurial orientation (EO) and firm-level alliance success. Drawing on a relational view, we further examine the focal relationship within a contingency framework, building on the distinction between cooperation (joint action and bonding) and conflict. Findings from a study of 197 partner firms suggest that a high level of joint action strengthens the positive relationship between EO and alliance success. Bonding moderates the relationship in an inverted U-shape manner such that the effect of EO on alliance success will be greatest when bonding exists at the moderate level. However, conflict has no significant moderating effect on the EO–alliance success relationship. Overall, this study provides novel insights into whether and when partner firms can translate an EO into final alliance outcomes.

5. Discussion

Following the emerging research stream that emphasizes the confluence of entrepreneurship research with the strategic alliance literature, this study represents a first attempt to explore how the adoption of an EO by partner firms affects alliance outcomes. More importantly, we also base our analysis on a relational view and examine how relational characteristics in terms of cooperation (joint action and bonding) and conflict condition the EO–alliance success relationship. Overall, the analysis of 197 Chinese partner firms provides general support for our hypotheses, with the exception of the hypothesis that there is a moderating effect of conflict.