- مبلغ: ۸۶,۰۰۰ تومان
- مبلغ: ۹۱,۰۰۰ تومان
There seems to be a paradox related to email marketing. On the one hand, email is currently a very popular and profitable communication channel. According to the Direct Marketing Association’s 2012 Response Rate Report, ROI of email was 28.50 USD in sales per dollar spent, compared to 7 USD of direct mail, making email the most cost-effective direct marketing channel (Schiff, 2012). It is 40 times better at acquiring new customers than Facebook and Twitter combined (Aufreiter et al., 2014), and its’ growth rate is estimated to be 10% annually up to year 2016 (VanBoskirk, 2011), suggesting that marketers will not abandon the channel within the next few years either. At the same time, intrusive unsolicited commercial email (spam) has decreased the acceptance (Heinonen and Strandvik, 2007) and performance of email marketing (FEDMA, 2010), filtering software block also desired emails (Pavlov et al., 2008), and it is predicted that a new communication channel will replace email by 2020 (Brandon, 2015).