- مبلغ: ۸۶,۰۰۰ تومان
- مبلغ: ۹۱,۰۰۰ تومان
Purpose – This paper aims to examine the impact of dynamic capabilities of new product development (NPD) team on project performance, including efficiency and effectiveness. Design/methodology/approach – Data were collected from NPD team members who have worked on radical new product projects in large manufacturing firms in Thailand. Respondents represented different departments, including research and development (R&D), quality control, production and marketing. These individuals worked in a wide range of large manufacturing industries with an average of more than 500 employees. These industries include food, automotive, auto parts and electric and electronics products. Findings – The results indicate that NPD team with sensing, learning and integrating capabilities can increase project effectiveness. In addition, teams with high learning, integrating and coordinating capabilities will enhance project efficiency. Research limitations/implications – First, the research findings may not be generalizable in all aspects to other industries. Second, the use of cross-sectional data in this study may not be appropriate for testing causal relationships among constructs. Third, although the samples of this study were from a wide range of functional areas, the majority were R&D personnel. Practical implications – To improve project effectiveness, project managers should consider investing in information technologies that provide a wide range of information sources, such as business research databases and academic journals. To improve project efficiency, the managers can establish both formal and informal activities during NPD projects. These social activities can provide opportunities for team members to physically meet and adjust their personal behavior to get along with each other. Originality/value – These findings provide a wider picture of the beneficial role of dynamic capabilities of NPD teams toward project performance, including efficiency and effectiveness.
6. Discussion and implications
This study focuses on the impact of dynamic capabilities on project effectiveness and efficiency. In regard to effectiveness, the results show that sensing, learning and integrating increase team effectiveness. That is, if a NPD team has the capability of sensing the changes in business environments, learning current internal and external activities and integrating different sources of knowledge, they can reach pre-specified new product standards to management’s satisfaction. In regard to efficiency, team members with high learning, integrating and coordinating capabilities will enhance team efficiency. As such, learning, integrating and coordinating can reduce development time and control incurred costs within a pre-determined budget. Although Park and Kim (2013) found that only the aggregated form, not separated form, of dynamic capabilities influence NPD performance, this research finding extends their results into how a single capability can affect the project effectiveness and efficiency of radical NPD projects.
This study suggests two theoretical implications in NPD research. First, this study extends existing theories by examining the separate impacts of each component of dynamic capability on radical innovation projects. The findings show that learning capability is the most important ingredient of an NPD team in achieving target performance. As suggested by Barrales-Molina et al. (2013), learning mechanisms such as knowledge codification help to reconfigure existing routines. Second, the study enhances the current understanding on how different dynamic capabilities influence two aspects of NPD team performance: effectiveness and efficiency. To improve both effectiveness and efficiency, learning and integrating capabilities are the critical components of NPD teams.